An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: MGT211
In which stage of product life cycle, a large number of manufacturers and marketers enter in the market? MGT211
For low price consumer items, which distribution is used? MGT211
Advertising, personal selling and public relations are under the following mix. MGT211
Markets should not be segmented when
A firm can charge a higher price without loosing its customers if it does not have much MGT211
Which is the long term process and satisfy customer needs?
External forces are those that are: MGT211
When there are few intermediaries; which distribution strategy is used? MGT211
Combination of all channels which an organization is using for distribution of product in the market is called? MGT211
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